Government Science

Introduce new restrictions on the commercial marketing of unhealthy food and beverages to children, similar to those in Québec.

Liberal Platform (Page 21) October 5, 2015
In progress
Oct 2016

Health Minister Jane Philpott announces new food labelling, marketing regulations

CBC News | October 24, 2016

The federal government is overhauling Canada's healthy eating guidelines with a sweeping strategy that will include new rules for marketing and labelling certain foods aimed at children.

In May 2010, the World Health Organization released recommendations on the marketing of food and beverages to children. It called on governments worldwide to reduce the exposure of children to advertising and to reduce the use of powerful marketing techniques employed by the manufacturers of foods and beverages high in saturated fats, trans-fat acids, free added sugars or sodium.

Today, Canada is acting on those recommendations, following the lead of Quebec, which already restricts marketing to children under the age of 13. It will take anywhere from five to 10 years to implement the changes, after consultations with industry, stakeholders and the public.