Cigarette packages will be the 'ugliest colour in the world' starting in November
May 01, 2019
Canadian cigarette packs will have to be plain, drab brown with standardized layouts and lettering under new rules that kick in Nov. 9, Health Canada says.
More than four million Canadians still use tobacco — about 17 per cent of the population aged 12 and over, Health Canada says. The federal government's tobacco strategy aims to drive down tobacco use to five per cent of the Canadian population by 2035.
Health Canada picked the same dark brown for the packages as Australia did for its tobacco products a few years ago, one identified by market researchers as the ugliest colour in the world. Several European countries have used the colour as well.
This promise will be updated accordingly when the new rules come into effect in November 2019.
Federal government moves ahead on plain packaging for cigarettes
March 15, 2016
The federal government is moving forward with its plan to make tobacco companies adopt generic packaging on cigarette packs.
Plain packaging featuring standard sizes, neutral fonts and the same dull colour for all brands has already been adopted in Australia, and is about to begin in France, Ireland and the United Kingdom.
On Tuesday, the Public Health Agency of Canada posted a public tender for a "cost-benefit analysis of the plain packaging of tobacco products." The request states: "The Government of Canada has committed to introducing plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom. Such measures could consider prohibiting elements such as brand colours, logos, and graphics on tobacco packages."